For years, you and I have been fighting the forces of media that label women as sex objects to sell beer and cars or represent strong women as androgynous or overbearing. I sense a shifting wind towards the portrayal of women in the media.
Today, media–in advertising, movies, and music–is starting to portray women as both sexy and strong; quiet and bold.
It is refreshing to find images that support our young women growing into their adulthood with at least some images that propel them to be who they choose instead of who they feel compelled to be in order to be liked.
It may not be a perfect set of messages our girls are exposed to, but it is changing. When big names like Dove, Pantene, and Gillette make women’s empowerment their theme, you know the winds of change have taken force.
I have shared with you Pantene’s ad Sorry and Dove’s wonderful videos about media distortion of what women look like.
Here’s another ad from Gillete.
I like it. Whatever you think of their company, I am glad to see major female consumer products putting their large ad dollars into messages that empower our girls.
How about you, are you feeling the shifting winds?
