You want to buy from companies that support your values, right? But, have you wondered HOW you can investigate these companies, and the brands you buy from — without spending your entire day researching them?
Gender social activism meets consumerism!
Now there is an app for that! Buy Up Index rates consumer brands on key areas of interest to women (and probably many men, too).
They do the research, you direct your dollars to companies that score high on qualities like these:
- Dedication to women’s leadership (exceeding current benchmarks in C-suite, boards, and management)
- Working environment (factors like maternity/paternity leave, childcare and flextime)
- Corporate citizenship (supporting women based causes)
- Marketing tactics (things like the portrayal of gender roles and use of women’s bodies to sell products unrelated to women or their bodies)
Buy Up Index looks ranks corporations based on a concrete set of metrics and only those companies that make an “A” ranking are allowed to promote to those of us using the app. You can read more about their methodology on their website.
I have been pestering you for a while now to use your purchasing muscle to change the game. Buy Up Index has just made my admonition a whole lot easier. I love this quote by Anita Roddick, Founder of The Body Shop:
“Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involves a moral choice.”
What moral choices can you make today that will make tomorrow better, for our daughters and for everyone?
